ViRLL Targeted Marketing

What is targeted marketing

Targeted marketing is a type of marketing that focuses on reaching a specific audience with a specific message. This is in contrast to mass marketing, which is a more general approach to marketing that tries to reach as many people as possible

What are the benefits of targeted marketing

There are many benefits to targeted marketing. First, it is more efficient than mass marketing. By targeting your marketing efforts to a specific audience, you can save money and time. Second, targeted marketing is more effective than mass marketing. By reaching a specific audience with a specific message, you are more likely to get a response. Third, targeted marketing is more likely to create a positive brand image. By targeting your marketing efforts to a specific audience, you can show that you understand their needs and wants.

How can I deliver a targeted campaign

There are a few things you can do to do targeted marketing. First, you need to identify your target audience. Who are you trying to reach with your marketing efforts? Once you know who your target audience is, you can start to develop a marketing message that is relevant to them. Second, you need to choose the right partner to deliver your campaign. An experienced partner with industry specific knowledge, such as ViRLL will have delivered millions of targeted communications and represented multiple brands, so will guide you through the process with expert support, helping you avoid costly mistakes and fast-tracking the process from concept to delivery. Next, determine where will you reach your target audience? ViRLL can help you target professionals and decision makers within the broadcast, film, media and entertainment technology industry. Third, you need to determine what success will look like and track results. Targeted marketing is a powerful tool capable of raising brand awareness within a specific market, so success might be measured by the number of confirmed ad views from your own target audience or an increase in visitor numbers to your exhibition booth. How well is your targeted marketing campaign performing? By tracking your results, you can make changes to your marketing campaign as needed.


Targeted marketing is a powerful tool that can help you reach your target audience and achieve your marketing goals. By following the tips above, you can utilise a targeted marketing campaign that is both effective and efficient. For more information & to discuss how ViRLL can help you Contact Us